Is product adoption the hidden growth lever your business is ignoring?
adhya.substack.com
These days, in the boardrooms of most companies, the primary discussion is about growth. The drivers of growth tend to focus on ways to acquire new customers, i.e., build new products, enter new geographies, take share from the competition and create new segments. Yet there is a hidden growth lever many enterprises ignore —their current customers. By helping their current customers better use what they already have, businesses have the power to unlock significant growth.
Is product adoption the hidden growth lever your business is ignoring?
Is product adoption the hidden growth lever…
Is product adoption the hidden growth lever your business is ignoring?
These days, in the boardrooms of most companies, the primary discussion is about growth. The drivers of growth tend to focus on ways to acquire new customers, i.e., build new products, enter new geographies, take share from the competition and create new segments. Yet there is a hidden growth lever many enterprises ignore —their current customers. By helping their current customers better use what they already have, businesses have the power to unlock significant growth.